shutterstock_1731284125.jpg

MEET OUR TEAM

Scott Miranda

 

Scott is a public relations veteran specializing in sports, corporate clients as well as brand, retail, sponsorship, manufacturing, media properties, non-profit and crisis communications. His experience includes working with world-class sports properties and brands to build awareness and strengthen their positioning in the marketplace by utilizing storytelling and strategic media relations, as well as navigating several athletes and businesses through complicated crisis situations.

Scott’s vast experience includes working on 20 consecutive US Open Tennis Championships, representing Fanatics, New Balance, Harrah’s Entertainment, Showtime Sports, Tough Mudder and Foxwoods, and opening both Citi Field and the reimagined USTA Billie Jean King National Tennis Center in Queens, NY, as well as Liberty National Golf Club in Jersey City, NJ. In addition, he has worked with numerous national sports governing bodies including the United States Tennis Association (USTA), USA Track & Field and USA Volleyball as well as several professional sports franchises including Athletes Unlimited which powers four professional women’s sports leagues, New York Islanders, New York Jets, New York Road Runners/New York City Marathon and launched The Players’ Tribune, the first player-supported media website started by Derek Jeter. He has supported sports sponsorships for Citi, JPMorgan Chase, Delta Airlines, VISA, Pepsi and Gatorade, and on the non-profit side has worked with the USTA Foundation, Jackie Robinson Foundation and Jackie Robinson Museum.

Prior to founding Miranda & Company Communications, Scott worked at both Smith & Company and DKC where he served as a Managing Director and ran the sports and media business division for more than two decades. He was named Cynopsis Sports PR Professional of the Year in 2015, and DKC Sports was named Cynopsis Sports Agency of the Year in 2016. Scott also served as an adjunct professor at Iona College in New Rochelle, NY, for eight years.

Scott graduated from the State University of New York at Buffalo with a bachelor’s degree in communications.

Cindy Gale Miranda

Cindy spent more than 15 years at the United States Tennis Association (USTA) managing events at the top levels of professional sports including the US Open Tennis Championships as well as the men's Davis Cup and women's Fed Cup international team tennis competitions.

 

Her main focus at the US Open was on player-related services such as developing and implementing a player communications plan, managing the player gifting program, overseeing the trophy presentation ceremonies and assisting players, their families and agents with various special requests during the three-week event.

 

She has experience in all aspects of event operations including ticketing, sponsor fulfillment, catering, vendor management, promotional items, uniforms, entertainment, hotel block management, marketing/advertising plans, equipment rental, transportation and RFP creation/distribution as well as working with local organizing committees, facility/venue staff and volunteers.

 

Cindy initiated several special projects while at the USTA including lighting the Empire State Building and One World Trade Center in honor of the US Open and managed more than 15 military flyovers at various events – including the first flyover ever at the US Open in 2005. She also served as the point person with the other Grand Slam tournaments (Australian Open, Roland Garros and Wimbledon) to manage the USTA delegation attending these events.

 

Prior to joining the USTA, she worked at the American Institute For Foreign Study (AIFS), an educational travel company, and Millsport which managed sports properties for companies including American Airlines, GTE (now Verizon), Pepsi and VISA.

 

Cindy graduated from Bryant University with a bachelor's degree in business administration.

Rosie Crews

 

Rosie is an experienced communications and events professional with more than three decades of proven success in sports, consumer goods, public relations, cause marketing, trade organization and regulated environments.

Prior to a long run as the top communications executive for World TeamTennis, Rosie worked for an international sports and experiential marketing agency. There she led many of the agency’s PR and event marketing initiatives for major events and corporate clients such as the Olympics, Kentucky Derby, Sundance Film Festival, Diageo, Philip Morris and numerous sports properties including WTT, ATP & WTA Tour events, motorsports, professional beach volleyball, bowling, surfing and grassroots recreational sports programs.

Rosie has led communications efforts for non-profit trade associations and charities ranging from high profile personalities (Billie Jean King, Elton John, Chris Evert) to a national veterans charity to a small business trade association.

Rosie graduated from the University of Texas at Arlington with a bachelor’s degree in communications (journalism).