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MEET OUR TEAM

Scott Miranda

 

Scott is a public relations veteran specializing in sports, corporate clients as well as brand, retail, sponsorship, manufacturing, media properties, non-profit and crisis communications. His experience includes working with world-class sports properties and brands to build awareness and strengthen their positioning in the marketplace by utilizing storytelling and strategic media relations, as well as navigating several athletes and businesses through complicated crisis situations.

Scott’s vast experience includes working on 23 consecutive US Open Tennis Championships, representing Fanatics, New Balance, Moolah Kicks, Harrah’s Entertainment, Showtime Sports, Tough Mudder, Madison Square Garden and Foxwoods, and opening both Citi Field and the reimagined USTA Billie Jean King National Tennis Center in Queens, NY, as well as Liberty National Golf Club in Jersey City, NJ. In addition, he has worked with numerous national sports governing bodies in the United States including the United States Tennis Association (USTA), USA Track & Field and USA Volleyball as well as numerous professional sports organizations including Athletes Unlimited which powers four professional women’s sports leagues, the National Football League, National Basketball Association, Women’s National Basketball Association, Major League Baseball, Major League Soccer, New York Islanders, New York Jets, New York Road Runners/New York City Marathon and launched The Players’ Tribune, the first player-supported media website started by Derek Jeter. He has supported sports sponsorships for Citi, JPMorgan Chase, Delta Airlines, VISA, Pepsi and Gatorade, and on the non-profit side has worked with the USTA Foundation, the Jackie Robinson Foundation and opened the Jackie Robinson Museum in 2022.

Prior to founding Miranda & Company Communications, Scott worked at both Smith & Company and DKC where he served as a Managing Director and ran the sports and media business division for more than two decades. He was named Cynopsis Sports PR Professional of the Year in 2015, and DKC Sports was named Cynopsis Sports Agency of the Year in 2016. Scott also served as an adjunct professor at Iona College in New Rochelle, NY, for eight years.

Scott graduated from the State University of New York at Buffalo with a bachelor’s degree in communications.

Cindy Gale Miranda

Cindy spent more than 15 years at the United States Tennis Association (USTA) managing events at the top levels of professional sports including the US Open Tennis Championships as well as the men's Davis Cup and women's Fed Cup international team tennis competitions.

 

Her main focus at the US Open was on player-related services such as developing and implementing a player communications plan, managing the player gifting program, overseeing the trophy presentation ceremonies and assisting players, their families and agents with various special requests during the three-week event.

 

She has experience in all aspects of event operations including ticketing, sponsor fulfillment, catering, vendor management, promotional items, uniforms, entertainment, hotel block management, marketing/advertising plans, equipment rental, transportation and RFP creation/distribution as well as working with local organizing committees, facility/venue staff and volunteers.

 

Cindy initiated several special projects while at the USTA including lighting the Empire State Building and One World Trade Center in honor of the US Open and managed more than 15 military flyovers at various events – including the first flyover ever at the US Open in 2005. She also served as the point person with the other Grand Slam tournaments (Australian Open, Roland Garros and Wimbledon) to manage the USTA delegation attending these events.

 

Prior to joining the USTA, she worked at the American Institute For Foreign Study (AIFS), an educational travel company, and Millsport which managed sports properties for companies including American Airlines, GTE (now Verizon), Pepsi and VISA.

 

Cindy graduated from Bryant University with a bachelor's degree in business administration.

Sam Barber

Sam is a public relations associate with a specialization in sports and corporate clients. His experience includes helping clients maximize their brand awareness and bolster their positioning on a localized and national level.

 

Sam brings a diverse media background having previously worked for the Big Ten Network, ESPN and the Northeast Conference as a play-by-play and color commentator. Additionally, he has in-depth experience with local journalism and public radio.

 

Sam graduated from Mount St. Mary’s University with a bachelor’s degree in communication, and from Northwestern University with a master’s of science in journalism.

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